I've devoted myself to projects that guide the clinical development and marketing of immunology, oncology, and virology products. I am currently Chair of the Board of the Pharmaceutical Marketing Research Group.
I speak and write about pricing strategy, the role of payors in product access, and changing decision-making roles of providers and patients. My comments have appeared in industry publications such as PharmaVOICE and Medical Marketing & Media.
I received a bachelor's in psychology from Case Western Reserve University and hold master's and doctoral degrees in psychology from the University of Pennsylvania.
I am now cross-training as a nurse practitioner in oncology and palliative care at Penn's School of Nursing, giving me a broader view of healthcare stakeholder relationships! In my blog I'm interested in the intersection of business and clinical considerations in healthcare.
