Direct-to-Consumer Genetic Testing: What Happens After The Results Are Back?

The growing phenomenon of genetic testing will give consumers a blurry crystal ball that, like the fortune-telling of fairy tales or mythology, is certain to create as much conflict as it averts.

But manufacturers of direct-to-consumer (DTC) genetic tests -- as well as the companies that make the therapeutic interventions that might be used as a result of such tests -- have an opportunity as a result.

By satisfying customer cravings for guidance about when and how to use DTC genetic tests, manufacturers have the opportunity to establish a distinctive foothold in the marketplace.

And manufacturers need to do this before it is done for them in ways they might not want.